The Prussian Baron Von Steuben, Being A Newcomer To The Essays

The Prussian Baron von Steuben, being a newcomer to the Revolutionary cause in America, was in a position to see many of the deficiencies in military discipline and their causes. The reasons for his unique insight may have been due to the fact that he was distanced from the revolutionary ideals in America, and as a result, was able to better observe and understand them; and ultimately use them to shape his new and successful form of discipline in the Continental Army. Most of the commanders of the Continental Army, from the commander in chief to the lower officers had subscribed to the traditional European method that relied on fear to achieve discipline. This method of fear was probably not essential, and had little if any effect in the early days of the war because the soldiers were mostly fighting for their own ideologies. To the soldiers, the commanders were of little importance. The soldiers were going to fight their own fight, and leave the battle when they felt it necessary. The soldier saw himself as a volunteer, a citizen fighting in a group of citizens, and as a result did not respond well to the traditional forms of discipline. The soldier knew it wasn't necessary for him to serve, and he knew that he would not be looked down upon for not serving or leaving the army by his fellow revolutionaries. He had the freedom to chose how he wished to serve the revolution, and military service was not an obligation. One aspect of the traditional European system that Baron von Steuben felt needed change was the relationship between the officers and the soldiers. Officers in the Continental Army felt it was necessary to distance themselves from the common soldiers, as an officer had an obligation as a gentleman as well. This division was along social lines, and by separation, the officers felt the common soldiers would show even greater respect. Royster describes this accurately by saying that the officers tried "to make themselves haughty objects of the soldiers' awe." (215) Steuben did several things to put the officers and the soldiers on common ground. First, sergeants were no longer to do the training and drilling of soldiers. Officers were encouraged to train, drill, and march with their soldiers. They were also encouraged to eat with the common soldiers as well, whenever possible. The officers needed to show love of the soldiers to earn their respect, and in doing this the officers needed to set themselves as an example to the soldiers by overachieving, rather than distancing themselves and underachieving in the eyes of the soldier. Before Steuben arrived, the forms of drills, training, and discipline in the Continental Army were mainly achieved at the discretion of each particular officer. There was no set standard for drills and training, and each battalion, company, and regiment had different methods. Baron von Steuben set a standard that became universal in the army and all soldiers and officers were to follow it. Through constant repetition of these rather simplified drills and training methods, coupled with the newly evident compassion and caring being shown by the officers, soldiers soon began to show a level of pride and professionalism in doing their duties in the Continental Army. Steuben catered to the needs and ideologies of the men in the Continental Army. He knew that soldiers who felt that military service was not a necessity, would often question authority. When given an order many soldiers would ask 'Why?' This was what Steuben realized and built his form of discipline around. If a soldier asked why, and there was a good reason for it, then the soldier would ultimately obey the order. This is why the uniformity and simplicity of Steuben?s system was so successful in the Continental Army. Steuben's method of discipline and training was so successful for one main reason, it was catered to the soldier and not to the officer. It had the ultimate result of making the soldier feel like a soldier and not like a volunteer. It established a sense of pride in the soldiers and in the job they did. By the later years of the war, native courage, virtue, and liberty were not enough to encourage soldiers. Steuben method created a professionalism in the Continental Army which, along with the ideologies of the men, was enough to keep the moral of the soldier high despite the many hardships of winter camps like Valley Forge and Morristown.

The Catcher In The Rye Essays - J. D. Salinger, Literary Realism

The Catcher In The Rye Essays - J. D. Salinger, Literary Realism The Catcher in the Rye I. Critical Biography J.D. Salinger is an American author who wrote the famous novel "The Catcher in the Rye." It was written in 1951, (encyclopedia, Pg. 60). It ranks as a minor classic. This story is popular among American high school and college students. Salinger was born in New York City in 1919. His full name is Jarome David Salinger. Salinger has written several other books in his life. Salinger wrote some later fiction that centered on the Glass Family. These books included Franny and Zooey, Rise High the Roof Beam, and Carpenters on Seymore. He writes extremely comical books. II. Synopsis The book "The Catcher in the Rye," was an interesting novel. It includes a teenage boy named Holden. Holden just got kicked out of a prep school named Pensey, because he did not keep his grades up. He knew he was going home that next week. One night a few days before he was getting sent home he left the school. He really had no idea where he was going. He couldn't go home because he wasn't sure whether his parents knew he was kicked out of Pensey or not. First off he goes to a hotel to stay. He had many experiences that night. One example was when he had a prostitute in his room at one minute and was getting beat up the next. Needless to say he had some bad experiences that night. He was in search of self-understanding and the meaning of life. Holden is trying to decide what to do with his life and where to go. He finally goes home to see his sister, with whom he feels close to. He thinks of going west and being a deaf-mute. When he is all packed up to go, he leaves a note with his sister at the school. She meets him and tells him that she is going with him. He tells her no. Then he realizes that the idea of this trip was unrealistic. He goes home and sees his parents. His parents enrolled into another school. III Analysis of the Theme This story teaches a good lesson on how to deal with situations in life the right way. In this story Holden runs from his problems to make them better. I saw all the trouble that it got him into. First he should have stayed in school or at least gone home to face his parents after he was kicked out. Holden was in search of himself. He wanted to see what he could do or be. He went about it all the wrong way. He should have applied himself at the first school that he went to and prevent so many problems. Then he would go further quicker. I learned not to run from your problems because they will always catch up with you. IV. Character The main character in this story is Holden. He is a teenage boy that is having a hard time staying in school. He is not the conceited type or the really shy type. He was really confused and had no idea what direction his life should follow when he went to Pencey Prep. He had to find out who he was on his little adventure when he left Pencey. It seemed like everything depressed him. He really learns fast. In about two days he went from wondering where he was going to get it all back together. He realized who and what was important to him. He is a pretty smart and level headed guy. He learned quite a bunch on this little adventure. He had a different way of looking at things than most people. Everything is really depressing to him. The most important person in his life is his sister. He had a few girlfriends along the way, but he did not know how to get along with them very well. V. Conclusion This was a really good novel. It is the type of book that once you pick it up you cannot put it down. It has many good characters in this book. The values in this book are great. It has valuable lessons in it. It relates to many teenagers. That is probably why it is popular among high school and college students. I was really impressed by and enjoyed this book. I definitely see why it is on the list. I would recommend this book to all my friends. This is one of the best books that I have read. This has many life lessons in this book that I can relate to. The lessons in this book will really help

Aristotles concept of justice Essay Example for Free

Aristotle’s concept of justice Essay In his book The Nichomachean Ethics, Aristotle discusses the concept of justice in Book V. Justice is used with its many different connotations. However, in order to explain the statement that justice can only be found in the laws established by the state I would like to point out the last two types of justice and the notion of equity Aristotle refers to in his book. The first is natural justice, true for everyone, and next to that there is conventional justice which can differ in different societies and there is the notion of equity that works in unusual cases. With understanding these three concepts we can reach to the conclusion that according to Aristotle justice can not only be found in the laws established by the state and he is right in claiming such an idea. Anyone who is a virtuous person can also be just. But not everyone who is just is also virtuous. Would you consider someone who kills the murderer of his wife a murderer? Would you put him in the same position as Jack the Ripper? Do you think justice is protected by the law? Is it just to stone adulteresses to death even if it complies with the law? Which law is just and which is not? What are the criteria? Are the laws of the state enough to maintain justice?Such questions can be boosted up to thousands if one starts to think about justice, itsconnotations and the relation between justice and law. The debate is a long-lasting one. In his book The Nichomachean Ethics, Aristotle discusses the concept of justice in Book V. Justice is used with its many different connotations. There is particular justice, distributive justice, reciprocal justice, political and social justice, domestic justice, natural and conventional justice. I would like to point out the last two types of justice in order to understand Aristotle’s idea of law and justice relation in a state. According to Aristotle, there is natural justice, true for everyone, and next to that there is conventional justice which can differ in different societies. Natural justice is the kind of justice that can be applied to every human being regardless of nation, race, religion, etc. It has the same validity everywhere and do not depend on acceptance. Aristotle argues that â€Å"the things which are not just by nature but by human enactment are not everywhere the same, since constitutions are not the same, though there is  by one which is everywhere by nature the best† (124). Accordingly, the conventional justice is set by the society and in some cases by the rulers of the society. However, Aristotle suggests that, for the laws established by the state, a law can be just whether it is for the advantage of the law makers or the rulers or the dominant class. In The Nichomachean Ethics, he says that â€Å"the laws†¦on all subjects aim at the common advantage either of all or of the best or of those who hold power†¦Ã¢â‚¬  (108). He adds that every kind of conventional justice is created in one way from the natural justice and it is normal that they may differ from one society to another. For instance it is by the law to drive on a certain side in Turkey and in Britain people drive on the other side of the road. Both laws are created to maintain justice and order. However there are laws which are created by the state such as the law that women have to wear veils which seems to us not just but what is important to Aristotle is not what we think but how that society with that particular law is affected. As long as the law works for the society, regardless of its rightness, it maintains justice. Let’s give an example, at the times of Roman Empire the gladiators fight with each other or with lions, they know that they are going to die at the arena but they do not show any fear, they fight with their honors and they die with an honorable death. Mentioning that laws are created to be functional, to stabilize and control the society, Aristotle talks about the â€Å"equitable justice† in which he stresses that there are cases in which the universal law or justice does not suit to the case in hand. He suggests that laws guide people in the direction of justice but they do not encompass all the cases about justice or injustice. In such conditions he suggests that the judge interferes and corrects â€Å"the law where it is defective owing to its universality† (133). Equity means the correction of the law when it is too abstract for the situation in hand. Aristotle here suggests that the judge or the legislator should find the balance and give the right decision in such situations. Taking these ideas into consideration, according to Aristotle, the laws of  the state are enough to maintain justice for their people only to a certain extent because in some cases the decision making authority is not the law but the jud ge. I think Aristotle is right in making such a claim because of many reasons. First of all, if the conventional laws are the extensions of natural laws and the natural laws are universal and do not change in any situation but still there are circumstances in which the natural law is tooabstract for the case and the judge and the legislator is the one who is to adapt the law to the case, we can not say that either the natural laws or the conventional laws (the laws established by the state) maintains the justice. Furthermore, if there arecases in which the law does not work, we can not say that the laws established by the state maintain the justice at all times unless we see the starting argument as a generalization. However it is also not possible to know the qualities of the judge whether he is biased toward the case that he balances with the law. Accordingly there may be some cases in which justice may not be maintained because of the origin (in Aristotle’s words â€Å"universality†) of the law does not cover the case or because of the judge’s personal qualities. Consequently if the conventional laws are the extensions of natural laws and the natural laws are universal and do not change in any situation but still there are circumstances in which the natural law is too abstract for the case and the judge and the legislator is the one who is to adapt the law to the case, we can not say that either the natural laws or the conventional laws (the laws established by the state) maintains the justice. Aristotle’s concept of justice. (2016, Jul 25).

Postmodern in planning theory Essay Example | Topics and Well Written Essays - 1750 words

Postmodern in planning theory - Essay Example Examining the philosophies of town planning in regards to postmodernism then provide different insight into the approach which is taken to build and reconstruct a town with ideologies of the modern city. When looking at the concept of postmodernism, it can be seen that the identity of culture and society is the driving force of implementing new developments with cities. The philosophies of postmodernism are then defined by forces in society which are creating the changes and the new systems and pieces of architecture which are being set in urban developments. The concept of the postmodern is one which is identified as the celebration of difference and suspicion of the truth (Allmendinger, 25). Many consider it a paradox, specifically because it identifies art, creativity, culture and other facets of life in multidimensional respects. These dimensions are based on creating a definition of completeness to a given arena. This is combined with the idea of creating completeness from the sense of the modern, which is based on post – industrial methodologies of production as well as information as a driving force in society. The changes which society makes in relation to these dimensions then becomes the celebration of difference and the acceptance of diversity within a given area. These driving forces then create an understanding of the conditions of modern life, which is what becomes attributed to the making of the postmodern city (Allmendinger, 28). The concept of postmodernism and the main philosophies then become directly attributed to the building of a city, art, architecture and other applications within society. The main concept is to promote the same modern principles of what it means to be a contemporary city while creating a collage of social and cultural differences which can be celebrated. These are combined with various types of diversity and practices in the city, all which can be developed and

Water pollution Research Paper Example | Topics and Well Written Essays - 1000 words

Water pollution - Research Paper Example Water pollution has turned out to be a global threat that significantly affects the existence of humans,animals and plant.Water pollution is contamination of water ecosystems such as rivers,ground waters,oceans and lakes.It occurs through direct or indirect discharge of pollutants into water bodies without proper treatment. Polluted water is the main causes of human infections and deaths through waterborne diseases such as diarrhea and typhoid fever. This portfolio report seeks to give detailed investigations on leading causes of water pollution and efforts being made to control water pollution. There are various factors that contribute to the problems of water pollution namely, Industrial waste, sewage, acid rain and surface runoff. There are not many techniques of controlling this pollution and currently many researches are being carried out with the aim of finding helpful solution to these problems. The first major causes of water pollution include industrial waste and sewage that are discarded into water bodies. Most of these industrial and sewage waste contains chemicals some of which reacts with water forming toxic substances. These toxic substances are very harmful for both aquatic organisms and human beings when consumed. As the wastes, decay it uses up oxygen and this can affect most of aquatic organisms since they depend on the oxygen in water to survive. Large accumulation of these wastes into the river blocks of waterways other clogs on the vital organs such as fish gills making it impossible for them to breathe thus causing death. Chemicals from these wastes also find their ways in the bodies of a human being when the water is used for irrigation and it contaminate plants and transmit infection to farm employees and consumers (Agarwal, 2005). A solution to this kind of water pollution would be frequent cleaning of affected rivers and carrying out water quality testing to determine the level of oxygen and different chemicals present in water. This c an be done through analyses of water samples in the laboratory for both physical and chemical properties. Industries should also refrain from discharging their waste into rivers. Currently, many industries are using ion exchange technology to remove magnesium and calcium that causes water hardness. Ion exchange can process a wide range of chemicals and provide selective recovery. It consists of columns filled with resin beads that provide a large surface are for anion and cation sites. During the exchange, anionic resins exchange hydroxyl ions for negatively charged chlorides, chromates and sulfates. Cationic resins exchange hydrogen ions (H+) for positively charged ions such as cadmium, nickel, sodium and copper. This technology has helped in removing most toxic chemicals from water thus reducing water pollution (Rao, 2006). Another cause of water pollution is acid rain. It results from burning of fossil fuels having a high level of sulfur. Burning oil and petrol from industries an d heavy commercial vehicles releases carbon dioxide, sulfur dioxide nitrogen oxides into the atmosphere. After combining with water droplets in the atmosphere they results to formation of weak solutions of nitric and sulfuric acids. When this solution undergoes precipitation they fall as acid rain. As this acidic rain falls into water bodies, it is weakened but as time goes, it increases and eventually lowers the Ph of water. This increases the acidity levels of water bodies and destroys aquatic life. It also increases the acidity levels of soils, which can kill plants because it interferes with soil nutrients. Introduction of low sulfur diesels has helped in reducing the level of carbon dioxide and sulphur dioxide released during combustion. Invention of selective catalytic reduction technology which uses ad blue solution has also helped in reducing emissions from heavy vehicles. Ad blue is a solution of urea in water and is mostly used in diesel engines of heavy trucks. The ad blu e solution helps

Free College Admissions Essays: FBI Agent :: College Admissions Essays

FBI Agent In all respect I've always had a fascination with becoming an F.B.I. agent. As my interest grow during my educational progression, I'm learning how my personal attributes with help me in my given field. First of is the size of my physical build, which I believe will help me with any possible altercation I my encounter. My positive attitude toward life will also be helpful. I also have a good decision making skills, with out letting let and kind of prejudice entering my mind. The reason I am so positive about this is I've had such a variety of friends. I've had friends of different races, ethnic background, and religious beliefs. I've also have a vary strong emotional barrier due to all the tragedy I've gone though in my life. I've lost three of my closet friends in the last four years. Through all those years I was the person who was strong to help my entire friends threw our losses. When I get into the field all the knowledge I've acquired in my education will in all intent be usel ess. How do I know this you ask? Several people I know in several justice fields have told me that the real education comes in the field. Their have several movies such as "The Siege", Silence of the Lambs" witch have inspired me to follow in this possible life style. The T.V. show cops is the most instamental to me, due to the way they always explain how to dissolve every encounter, and what would happen to the perpetrator. These movies and T.V. shows give a positive outlook on my possible life in handling these issues. I would not leave out the possibility of becoming a scout leader. The reason I think I could handle this job is because I've always had an attraction to teaching children. I have been babysitting children for seven years, for my next-door neighbors and my aunt. Any other person besides their parents or me could always never control the three boys next door. Then there are my two cousins who were both girls. I always loved watching children; I just get along with the m so well. I believe I could make a difference in their lives. Free College Admissions Essays: FBI Agent :: College Admissions Essays FBI Agent In all respect I've always had a fascination with becoming an F.B.I. agent. As my interest grow during my educational progression, I'm learning how my personal attributes with help me in my given field. First of is the size of my physical build, which I believe will help me with any possible altercation I my encounter. My positive attitude toward life will also be helpful. I also have a good decision making skills, with out letting let and kind of prejudice entering my mind. The reason I am so positive about this is I've had such a variety of friends. I've had friends of different races, ethnic background, and religious beliefs. I've also have a vary strong emotional barrier due to all the tragedy I've gone though in my life. I've lost three of my closet friends in the last four years. Through all those years I was the person who was strong to help my entire friends threw our losses. When I get into the field all the knowledge I've acquired in my education will in all intent be usel ess. How do I know this you ask? Several people I know in several justice fields have told me that the real education comes in the field. Their have several movies such as "The Siege", Silence of the Lambs" witch have inspired me to follow in this possible life style. The T.V. show cops is the most instamental to me, due to the way they always explain how to dissolve every encounter, and what would happen to the perpetrator. These movies and T.V. shows give a positive outlook on my possible life in handling these issues. I would not leave out the possibility of becoming a scout leader. The reason I think I could handle this job is because I've always had an attraction to teaching children. I have been babysitting children for seven years, for my next-door neighbors and my aunt. Any other person besides their parents or me could always never control the three boys next door. Then there are my two cousins who were both girls. I always loved watching children; I just get along with the m so well. I believe I could make a difference in their lives.

Food and Beverage Essay

Hotel Les Fontaines has a strategy that differs very largely from any of its competitors, as it is one of a kind in its region. The company will focus on delivering a service that provides a more personalized and refreshed service style. There would be more attention to detail especially in the restaurant outlet of which has been proposed as this would be a value added for Les Chalets Des Mosses. Also the operation costs would be lower in the restaurant area compared to rooms, as clients who stay at the hotel are budget guest who like to spend less and in return expect quality service and product. The hotel operates for ten months throughout the year. The restaurant opens for service during lunch and dinner. For the lunch period simple, smart, and affordable dishes catering to the customers needs will be served. As most of the consumers will be children from ages four to twelve and parents from early thirties to late forties, a menu healthy and enjoyable menu for the guests will be designed. Even though quick service would be offered for lunchtime the quality of the food and service would not be compromised. This would allow for the restaurant to make a good first impression in order to encourage the guest to return to Pomodoro On the other hand, the dinner will have a drastically different objective. The average dish will be more luxuries and elegant and will be served in an a la carte fashion. The atmosphere at dinner will promote a sensational and comfortable time for our guests. Both the hotels image and the restaurant harmonize in theme. The hotel Les Fontaines provides a great experience for the clienteles, enticing them to return to Les Chalets des Mosses. Vision: Hospitality is all about the individual and at Les Chalets des Mosses we pride ourselves on our unique service culture. We are in business to meet our customer’s needs and promises that each guest will be treated with a positive service attitude at every point of contact. From the hotel manager to the cleaner and everyone else in-between plays a vital role in delivering a memorable guest experience. Mission: The mission of the restaurant is to deliver the most comfortable and soothing experience for the clients. With exceptional service, responsible stewardship, and high quality food an excellent experience can be provided. Therefore, the Pomodoro’s main objective is to focus on the customers’ best interests. Les Chalets des Mosses provides budget travelers and tourists with a choice of excellent hospitality products that offer excellent value for money, while assuring a good return to owners and inspiration to employees. Objective: The main object of Les Chalets de Mosses is to have a return on investment within two years form Pomodoro’s. Building a loyal customer base and a long-term marketing strategy are what Hotel Les Fontaines is seeking to achieve. Pomodoro is an ambitious concept that is currently, planning on growing and expanding by the year 2020. Also the Pomodoro is trying to aim for eighty to eighty-five percent occupancy rate for the lunch, which will operate for two and a half hours daily. As for dinner Pomodoro’s is trying to attract around seventy to seventy-five percent occupancy. By having a total of hundred twenty seats prepared in the restaurant, the Pomodoro will be the main focus of the company’s F&B branch. The restaurant has made a completely different transition from its original concept. Not only did the restaurant change in its size, the type of services and it dishes the market segments has also changed. The most effective sales and marketing tactics have been selected to define the restaurant’s image. The name, Pomodoro, is the first major change to help identify the new Italian restaurant that has opened in Les Chalets des Mosses. The restaurant also has a bar, which would play an important role as while guest are waiting for the table they could spend time at the bar. During the waiting time guest’s may spend money at the bar allowing the restaurant to further maximize its revenue. Also, this new concept of the bar would be perfect after a long day at the ski slopes. The Hotel Les Fontaines will also incorporate three major principles (Schultz & Horvath, 2008). The first principle is the training and development process of staff members. By creating a strong and effective program for the staff members, the employees will be able to satisfy even the specific needs of the customers. The Hazard analysis and critical points (HACCP) will be incorporated in the training program to deliver a food safety and social responsibility. With this our guests would feel at ease to eat at Pomodoro’s and families would be more than happy to be with their children. The training program will have to take place before the restaurant begins to operate in 2013. The second principle is the ability to operate efficiently. The restaurant should be able to deliver highly effective operations to the clients. Lastly, the culture of customer service should be noted. Without the necessary service to deliver the satisfaction and gratification of the consumer, a loyal customer base cannot be built. Les Fontaines will incorporate the referral marketing for the market strategy. The referral marketing is no doubt the best way to maximize the revenue and raise the awareness of the company and standards to the local customers (Schmitt, Skiera & Bulte, 2011). F&B Strategy: Diversification is one of the strategies that best fit the new operations situation, as Les Fontaines is in search of a new product and market (Gine, Pisano, Sorell, Szigety, 2006). The restaurant has taken extreme measures to differentiate itself from the competition in the Les Mosses region. As the restaurant caters to a niche market, it will have minimum competition with the surrounding business in the region. This is due to the fact that Pomodoro’s offers various activities for children of which the surrounding hotels do not offer. The psychographic, demographic, geographic, and purchase behavior of clients were analyzed in order to help Les Chalets des Mosses strengthen it own image (Yankelovich, Meer, 2006). In order to create such strategy, the restaurants must create an engaging and rigorous loyalty program. The goal of the hotel is to have local customers who will visit the hotel on a regular bases during the various events that take place in the region of les mosses. Since, the hotel will promote its special offers via newsletter through the zip code, not only does the newsletter grab the customers attention, but also the local customers will become frequent clienteles. This marketing strategy would benefit the whole hotel, not just the restaurant. By sending out newsletters promoting events or special offers in both the hotel and restaurant it may encourage guest to not only use the food and beverage outlets but also to stay and enjoy the experience. The company will take a step forward by taking surveys of the clienteles regarding the activities and subjects that interest them. This way Les Fontaines will be able to predict what the clientele’s hobbies or taste are and provide a service that incorporates partnerships with other companies. For example Pomodoro’s can promote a snow-tubing event to the customers by providing ticket deals. According to Michael Porter, a Harvard Business School professor and the reigning guru of competitive strategy, competition within an industry is driven by five basic factors (Porter, 1979): 1. Threat of new entries. 2. Threat of substitute products or services. 3. Bargaining power of suppliers. 4. Bargaining power of buyers. 5. Rivalry among existing firms. We understand that using one strategy is impossible in todays society, as the range of customers are more diverse as globalization has a larger impact in today’s society. The Les Fontaines will be promoted in various ways. The newsletter will act as a tool to commercialize the company’s anniversaries and offers. Unlike, the other rivals the company will begin to engage the customers with a more personal touch. The snow tubing company in Les Mosses will further advertise the hotel and vice verse due to their partnership. Furthermore, the referrals will function as the company’s key promotional tool. Both Pomodoro and hotel Les Fontaines will attract customers through the various services, products, offers, and business proposals. None of the competing hotels and F&B outlets substantially reshaped their business strategies and market segments like Pomodoro’s. The awareness of the hotel will most definitely rise as the customers and other partnering companies spread the word. The company will have a dominating number of advertisements in comparison to the other competing ventures due to their various partnerships. The hotel provides a pleasant and sophisticated service that was specifically designed to differ from other surrounding hotels within the region. Both the restaurant and the hotel will offer a personalized touch to the service that will be provided. This will attract new customers and build strong customer relationships, as the customers will return to the venture on a frequent basis. Despite the cluttered market, the unique products that were designed to meet the specific needs of the customers makes the Les Fontaines stand out from its competitors. List of References: Gine. F, Pisano. G, Sorell. M , Szigety. M. (2006). R&D Portfolio Strategy, Diversification And Performance: An Information Perspective. (Doctoral dissertation, Harvard University) Retrieved from http://hbr.org/1979/03/how-competitive-forces-shape-strategy/ar/1 Porter, M. E. (1979). How competitive forces chape strategy. (Doctoral dissertation, Harvard University)Retrieved from http://hbr.org/1979/03/how-competitive-forces-shape-strategy/ar/1 Schmitt, P., Skiera, B., & Bulte, C. V. D. (2011). Why customer referrals can drive stunning profits. (Doctoral dissertation, Harvard University)Retrieved from http://hbr.org/2011/06/why-customer-referrals-can-drive-stunning-profits/ar/1 Schultz, G. C., & Horvath, A. G. (2008). Strategic plan: 2008-2013. Informally published manuscript, Finance & Business, Pennsylvania State Yankelovich D, Meer D. (2006). Rediscovering Market Segmentation. Retrieved from: http://hbr.org/product/rediscovering-market-segmentation/an/R0602G-PDF-ENG